In part 4 we talked about the importance of company reputation when buying a flat screen LCD online. Next we will consider the importance of the Return Policy of the company that you purchase from.
Return Policy – Lets face it, one of the biggest fears of ordering online is what happens if the LCD flat panel is broke when it comes to my door. Or what about if I hook it up and realize that the one review I read online seems to have been way off base because the picture is lousy and not at all what I expected?
They are good questions to ask. It is very important to understand what kind of policies individual retailers have when it comes to returns and exchanges.
Almost any company will allow you to return a product within a limited amount of time if it is damaged, but you need to know how long you have to return the LCD. You also need to know who will pay the return shipping and if there will be any restocking fees assessed to you.
The brick and mortar store has the advantage of allowing you to see try out the new tv in the store in order to make sure you like it, but what happens when you get the LCD home and realize you would prefer another flat screen over the one you chose. A good exchange policy will also help grant you peace of mind when ordering.
The online retailers that excel and inspire trust among their customers have learned the importance of a strong return and exchange policy. The good online retailers have return policies that are as good or better then many of the brick and mortar stores.
One of the biggest reasons for a return is damage during delivery which is especially important in the area of shipping which will be the point of discussion in part 6.
For a review of some of the best LCD flat panel tvs as well as additional information about home theater check out the Family Home Theater Guide.
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